In 2015, Conchita Wurst starred the campaign image for MoMA’s “Ocean of Images: New Photography 2015” exhibit from 7 Nov 2015 until 20 Mar 2016. The photograph was presented on 3 November 2015 and could be seen in subway stations and on bus stops around New York City.

The video installation by the collaborative project DIS was named ‘Positive Ambiguity (beard, lectern, teleprompter, wind machine, confidence)’.

The Museum of Modern Art wrote: “DIS’s mesmerizing video of Conchita Wurst not only stopped many museumgoers in their tracks, but subway riders as well—DIS’s images of Conchita were also the marketing campaign for the exhibition. It is only fitting, then, that the video joins the MoMA collection; it even features the MoMA logo as an invented watermark right through the middle. This generous gift from the artists ensures that Conchita will grace the walls of MoMA again in the future, provoking questions about celebrity, identity, and image making.”

Videos:

• Conchita Wurst: ‘Ocean of Images’ at MoMA in New York City
• Conchita Wurst: ‘Ocean of Images’ at New York Metro station
• Conchita Wurst: ‘Ocean of Images’ at MoMA in New York City
• Ocean of Images: New Photography 2015 – Panel Discussion

Articles & Pictures:

• Vogue / Conchita Wurst Stars in MoMA Photography Ads by DIS
• MoMA Collects / New Photography 2015, Part 2
• Morgenbladet / Et hav av bilder
• MoMA The Museum of Modern Art / What does photography look like today?
• MoMA The Museum of Modern Art / It’s not one or the other. It’s not fine art and it’s not necessarily fashion. It can be both.
• DIS / 80 million images are uploaded to Instagram every day
• Eurovision Ireland / Conchita Wurst Takes New York City Like A ‘Firestorm’
• Pictures on Conchita’s Wurstgemeinde

cover picture: DIS – Facebook